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Headings vs. text: where should you place what?

An invitation works best when the information is clearly divided between headings and text. This way guests immediately see what the event is about and can easily find the details afterward.

The invitation consists of four text fields: two headings at the top and two text blocks below. A practical way to use these fields:

Text fieldPurpose
Header 1Short introduction or announcement
Header 2Name of the person or the event
Text 1The invitation itself
Text 2Program, times, or practical information

The first two text fields: headings

The first two fields are intended for short headings. These usually appear at the top of the invitation and immediately attract attention.

Keep these texts short. The headings are also used in the images that are automatically created for social media and messaging apps. Short headings also work better on mobile devices. Long sentences quickly wrap onto multiple lines, which can make the invitation look cluttered. For example:

  • Header 1 / Introduction – a short announcement such as “You’re invited”, “Celebrate with us”, or “In loving memory”.
  • Header 2 / Name of the event – for example “Emma turns 30”, “Team outing 2026”, or “Farewell drinks for Jan”.
Keep the headings short. This ensures that your invitation looks good not only on the page, but also in social images, messages, and on mobile screens.

The lower text fields: invitation and details

The lower text fields are meant for the main content of the invitation. Here you can address guests personally and provide more explanation.

  • Text 1 – a short invitation or explanation of the event.
  • Text 2 – practical information such as the program, times, or instructions.

This is where you can use a bit more text. Even here, however, a clear structure works best. Short paragraphs or a simple list keep the invitation easy to read.

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